ISSA, Informa Markets solidify partnership in China

ISSA expands global partnership with Informa Markets.

ISSA and Informa Markets have solidified a strategic partnership to serve the Chinese global cleaning industry through the launch of an ISSA Pavilion at Informa’s China Clean Expo.

More than 35,000 industry leaders and 600 companies from around the globe are convening at the China Clean Expo (CCE) March 30 – April 2, 2021 for a four-day event being held at the Shanghai New International Expo Centre (SNIEC) in Shanghai, China.

“ISSA is very happy to further expand our strong global partnership with Informa Markets by offering the ISSA pavilion at this year’s China Clean Expo,” said Dianna Steinbach, ISSA vice president of international services.

“This is a natural continuation of the ongoing relationship between ISSA China and the CCE show, combining ISSA’s more than 10 years of experience educating and serving the Chinese cleaning industry with CCE’s more than 21 years of providing a national platform for cleaning professionals to meet, network and do business.”

The CCE show was launched when China’s cleaning industry began to develop. Over the past 21 years it has grown into China’s leading cleaning event serving the community of facility managers and cleaning service providers.

Today CCE is a part of Hotel & Shop Plus – the mega event gathering real estate developers, hotels and shopping malls, brings the cleaning industry more potential buyers and business opportunities in the commercial cleaning field.

“We are happy to work closely with Informa Markets US and ISSA to launch the ISSA Pavilion on the CCE 2021 show floor,” said XQ Zhang, managing director of Sinoexpo Informa Markets.

“It will not only bring international advanced experience and ideas to China’s fast-growing cleaning industry but also will introduce overseas innovative equipment, products and solutions to the huge China market. By joining forces and sharing resources, I believe together we can promote better development of the cleaning industry!”

Lindsay Roberts, Group Director, Informa Markets US, said the portfolio of ISSA & Informa Global Shows maintains the unified objective of changing the way the world views cleaning.

“We’re honoured and excited to expand and start serving more global communities. We have a record number ofexciting events taking place around the world including Europe, China, India, Southeast Asia, Australia, Latin America, Canada and the United States.”

The CCE event features a series of activities themed as “Intelligence and Craftsmanship” including summit forums, China Cleaning Skill Competition, Smart Cleaning Show and Golden Palace & Golden Diamond 2.0 Awards Ceremony, connecting the whole industry and promoting the development of China’s cleaning industry.

The ISSA Pavilion at China Clean Expo will be a hub offering ongoing education and networking, surrounded by a selection of innovative exhibitors displaying new solutions.

Located in Exhibit Hall N3, the ISSA Pavilion is near key show features such as the Epidemic Prevention Zone and European Brand Zone.

Additionally, the pavilion is conveniently located near Forum Area B where ISSA Pavilion exhibitors and speakers can participate in forums, deliver elevator pitches and conduct panel discussions.

INCLEAN is published by the Intermedia Group on behalf of ISSA

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