World Environment Day sparks new plastic reduction innovation

Ecostore launches new cleaning concentrate to help reduce New Zealand’s plastic footprint.

Ecostore is launching a new cleaning concentrate to help reduce New Zealand’s plastic footprint and support the aims of the United Nations’ World Environment Day for a cleaner planet.

World Environment Day on June 5 is focused on promoting global awareness to drive action to protect our environment because there is no planet B.

The ecostore team believe that action made every day counts, and are now offering customers the opportunity to swap the same ecostore products they love and use daily, to a new range of ecostore Cleaner Refill Concentrates.

Packed in tiny, child-safe glass bottles, the 10x concentrated and powerful formula can be combined with tap water in reusable spray bottles, minimising the packaging and transport of containers that are mostly filled with water.

The move will remove 97,000 plastic bottles a year and save 6.45 tonnes of plastic waste a year and help the world be a little cleaner in the lead up to World Environment Day.

Ecostore group CEO Pablo Kraus says, “Globally, one million plastic bottles are bought every minute and just 9 per cent of these bottles are recycled. Closer to home, Kiwis consume about 735 thousand tonnes of packaging every year and recycle only about 58 per cent of it.

“Every time our customer uses the new ecostore refill concentrate bottle, they use 90 per cent less plastic waste because each spray head lasts for 24 refills. This can make a 1.46kg of plastic saving and we can divert 6,450kgs of plastic waste from landfills each year.

“This World Environment Day we want to stand up and be counted as being part of the solution to reduce plastic waste and remove and replace any unnecessary single-use plastic.”

The new ecostore Cleaner Refill Concentrate range include: Bathroom & Shower Cleaner Refill Concentrate, Glass Cleaner Refill Concentrate and a Multi-Purpose Cleaner Refill Concentrate.

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